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Making it look "Premium"
Sep 30, 20252 min readStrategy

Making it look "Premium"

Design tricks for a high-end developer brand. How I use glassmorphism, borders, and gradients.

I wanted IntentLabs to look like a high-end piece of hardware. I didn't want it to look like just another "developer personal site."

Creating a "Premium" look on the web is actually about what you leave out, not what you put in. It’s about being disciplined with your choices.

Here are the three design tricks I use to create that "high-end" feel.

1. Subtle Glassmorphism

I use the backdrop-blur property in CSS. This creates a "frosted glass" effect. When you scroll my Field Notes, you can see the background colors subtly bleeding through the layers of the UI.

It adds a sense of depth and luxury without being distracting.

2. High-Contrast Borders

In a dark UI, borders are everything. Instead of using a single solid color, I often use a very thin linear gradient for my borders (0.5px or 1px).

One side of the card border might be a bit brighter than the other. This mimics how light hits a real physical object. It makes the cards feel like they have "weight."

3. Intentional Gradients

I don't use big, rainbow gradients. I use very subtle, dark gradients to create a sense of "ambient light."

  • Background Gradients: I use radial gradients that start with a very deep indigo in the center and fade to black at the edges. It’s like a soft spotlight on your screen.
  • Text Gradients: I sometimes use a subtle gradient on headers to make them look like they are made of metal or glass.

Quality is in the Details

As a humble builder, I’ve learned that "Premium" isn't about being fancy. It’s about being careful. It’s about checking every pixel and ensuring every color has a reason for being there.

When you look at this site, I want you to feel the effort I put into it. Not because I want to "flex," but because quality is a form of respect for the reader.